They said Its the drink for those who are at all particular and What this country needs is plenty of Moxie. Town Meetings in the Northwest Precinct of Cambridge, 1736-1795. brand are concentrated in the New England region of the US. Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. ]. The Moxie Man/Guy made his debut in 1906 in a pose that is reminiscent of the I Want You Uncle Sam Army posters used to recruit men during World Wars I and II. "[13] Thompson died in 1903. The Moxie Congress, a group of historians dedicated to the history of Moxie, was able to ascertain that the man was likely an on-call model for the lithographers printing these advertisements and, with confidence, it is thought that the Moxie Boy was one John T. Chamberlain of Revere, MA. He would become one of the most recognized promotional icons of all time. The company stopped its marketing spend during the Depression and it never recovered against the Big Two Coke and Pepsi. (There is an annual Moxie Chugging Challenge in July. This lot is closed for bidding. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. The term "moxie", which derives from the drink name, has the approximate meaning of "energy, determination, spunk, daring courage, nerve, spirit, guts". Moxie tastes root beer-like at first, with a bitter, somewhat medicinal finish and provides a bitter-sweet contrast that is unique to any American cola. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Coca-Cola bought the brand in 2018 from Atlanta, Georgia NuGrape and it put New Englanders in an uproar. A Moxiemobile consisted of a fake horse mounted on a car. Logos and ads, along with the Moxie Horsemobile, driven by "Moxie Men" promoted the drink. An annual Moxie Festival began in the 1980s. 2014. The following day is the Annual Meeting of the New England Moxie Congress. The "Congress" is a group of enthusiastic collectors of Moxie memorabilia including Moxie advertising, company related documents, photos and postcards. Explore other items from ourAntiques & Collectibles Price Guide. The Moxie is a soft drink invented by a fellow Mainer Augustin Thompson living in Lowell, Massachusetts in 1876. Moxie has been used as a cooking additive by chefs for its herbaceous, savory-sweet flavor profile. An Officer's Court. This list is limited to only a few results.Many more items are available to our members in our Price Guide! 1103: Adams Jane . Excellent. In the 1970s they marketed Old Fashioned Moxie without great success. As different drinks with medicinal properties were introduced to the market from a variety of experts, Thompsons wanted to produce his own medicinal drink that did not contain harmful ingredients sometimes used in other drinks, such as cocaine, arsenic, and alcohol. The gentian root a South American medicinal gives the soda its signature bitter aftertaste that some love and some despise. : Circuit Court, District of Rhode Island, February 20, 1907", "Can a bitter taste find sweet life again? Your email address will not be published. Very clean and detailed, minute edge wear. The annual Lisbon Falls, ME, "Moxie Days" celebration is held the second Saturday in July. Frank Archer, who started the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time, such as candy, cups, china, silverware, lap boards (one of which I have), fans featuring silent film stars like Ed Wynn and George M. Cohan, and in the early 60s, even Ted Williams was a spokesperson for Moxie. Staff photo by John Ewing. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Dr. Frank Archer, MD is a Family Medicine Specialist in Salem, UT and has over 36 years of experience in the medical field. He worked out an agreement with one of his agents in upstate New York and established The Moxie Nerve Food Company. The company was sold again in 2007 to Cornucopia Beverages of NH (owned by the Coca-Cola Bottling Co. of Northern New England, in turn a subsidiary of the Kirin Brewery Co). [6] It was previously produced by the Moxie Beverage Company of Bedford, New Hampshire until Moxie was purchased by The Coca-Cola Company in 2018. As a member, you can ask for our assistance at any time for free. bottlers and can be found in most local supermarkets. The occasional adventurous visitor could enter the Bottle and climb all the way up to a window that looked out at Mount Uncanoonuc, and then slide back down to the base on a slide placed on the exterior of the bottle. The Bottle was repainted at least once and the label was updated when the name changed Moxie.. Frank Archer is on Facebook. Download The Experts Speak : The Definitive Compendium of Authoritative Misinformation Free ePub. With it came new regulations such as listing ingredients on the product, along with having to lose some of the cure-all language. Sign up to receive our FREE bi-monthly e-newsletter, Post-Press Update, for information of interest to buyers, showgoers, antiquers, and collectors of antique collectibles. The group also has amongst its membership historians who are dedicated to keeping Moxie alive for its part in American history. That was 76 years ago! A website, DrinkMoxie.com, was created to promote Moxie. Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Soda. The Book of Moxie by Frank Potter is a good guide for collectors and dealers, with hundreds of color pictures. Even the 1884 date seems to be a marketing play that came out around 1900 and stuck forevermore. Product Description Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. 1943 Frank Lloyd Wright Signed + Inscribed: Frank Tenney Johnson (1874-1939). Your email address will not be published. Up to that time, Moxie Nerve Food had established its name and purpose through a lot of advertising from the labeling on the bottle to the name on the manufacturing facility, and the promotional wagons making deliveries to the hundreds of newspaper ads. Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. Archer is calm and collected, appearing with a suave demeanor. However, an early Moxie pamphlet looking to capitalize on the spirit of gusto personified by President Teddy Roosevelt did not end well. Bidding ended on 8/5/2013. Change), You are commenting using your Twitter account. Cardboard fan. In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers. S14 Ep12 Proxy Moxie (PG) 12:25am. (They do, however, make a great collectible today.). over the years--even though the calendar was such an important advertising $84.96 $45.19. View the profiles of professionals named "Frank Archer" on LinkedIn. Learn to love Moxie! Select this result to view Frank William Archer's phone number, address, and more. Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. strongly associated with amusement parks, dance halls and east coast Latest News. However . The brand suffered a significant decline in sales during the 1930s. the Moxie Boy, now a man (and some man at that), who posed for this picture many, many years ago, in fact before some of the readers of this article were born.. Moxies advertising played up the drinks bitterness. It even makes the most unique ice cream float. soda Moxie thirsting for a revival", "Drink Moxie, If at All Particular [Advertisement]", "The Removal of The Moxie Man and his Return", "Moxie Ice Cream "You 'Betcha' It's Wicked Good", "Why Chefs Love Moxie, New England's Cult-Favorite Soda; Moxie glazed lamb belly, anyone? 3 PIERCE ARROW ARCHER & OTHER CAR MASCOTS: Twenty-one jade, hardstone and Peking glass, Nine jade and agate seals, archer's rings, Lot of 3: Archer Plastic Space People. LOOSELY FRAMED 30" X 39".RARE MOXIE SODA FOUNTAIN BANNER, Circa 1917, Lithographed on canvas. Today, the Bottle House is at the Union, ME Fairgrounds, and is open in the summer to visitors. Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. * View Moxie had become the first bottled, carbonated beverage in the U.S., and in the 1920s, Moxie surpassed its slightly younger competitor, Coca-Cola, in sales. Condition: (Very Good). This list is limited to only a few results.Many more items are available to our members in our Price Guide! About Maine A series of advertisements and booklets dared to show an endorsement story that included Teddy Roosevelt as a fan and supporter. Looking to Buy or Sell? Lt. Frank Archer VOICE. This 32 foot tall Moxie bottle house was located in Manchester's . Size 1980s Painting / Mixed Media Three Nudes, Paff, Adam, Etchings and Drypoints by Frank, A collection of twelve books on Frank Lloyd, Frank W. Benson (1862-1951)Wood Duck, 1937 Silver, DESIGNER, HOTEL, AND TRAVEL BOOKS Colonel Archer is . The Moxie Man, created as mascot by the Moxie Cola Company in the 1910s, when it outsold Coca-Cola. Archer . They accept credit cards. Moxie ice cream is seasonally available in Maine in limited quantities[29] and is mild in flavor as compared to the soft drink. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. Children experience the renowned Frank Lloyd Wright house that boldly cantilevers over a waterfall in the western Pennsylvania mountains through the eyes of the Kaufmann family's most beloved dog in residence. Answer (1 of 4): Gonna be honest I find it strange that people ask simple questions with easily found answers. It is a favorite of New Englanders who continue to demand their Moxie. It is rumoured that Archer was the face for the trademark "Moxie Man". The Bottle was a replica of the actual Moxie Nerve Tonic Bottle and featured its heavily-copywritten label and bottlecap. Miguel del Hoyo. However, it was later determined that the mysterious root was actually the gentian root, a fairly common substance that was used in tonics dating as far back as 170 B.C. He and his wife left a rich legacy to the town, financing scholarships for Arlington High School graduates each year. Related To Michellle Archer, Michelle Archer, Jennifer Archer. Includes Address (14) Phone (3) Email (1) See Results. There is a Moxie Energy Drink and a variety of Olde New England Seltzers. They all feared that Coke would change the formula and they campaigned, Dont Mess with Moxie. But why would Coca-Cola mess with such a rich history and deep brand equity? Seven engravings and lithographs including, Chinese Jade & Hardstone Jewelry w/ Archers, FRENCH EMPIRE ORMOLU PATINATED BRONZE MANTEL. Cats and dogs are allowed, making it a pet-friendly building. This "horsemobile" is a 2021 American comedy-drama film directed by Amy Poehler.Tamara Chestna and Dylan Meyer adapted the screenplay from the 2017 novel of the same name by Jennifer Mathieu.It stars Hadley Robinson, Alycia Pascual-Pea, Lauren Tsai, Patrick Schwarzenegger, Nico Hiraga, and Poehler.The film focuses on 16-year-old Vivian (played by Hadley Robinson), who starts a . least two different Baird clocks were produced. The car was Select this result to view Frank N Archer Sr's phone number, address, and more. It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. Unique N.E. Product Description Required fields are marked *. These china pieces are desirable items he sells from his store, shipping worldwide. Frank Archer died in 1939. (LogOut/ Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. State Symbols give-A-Way at the, " Welcome to the Acton Fair."7" x 8", very good condition, beautiful color, no bends. Contact: Antique Advertising LLC. One corner has been reattached and the other is missing. Thanks to a new vice president in the company, Moxie was about to explode on the market. It was the favorite soft drink of President Calvin Coolidge, who toasted his presidency with Moxie cola what a brand endorsement! Filed under: NEW ENGLAND carolyncholland @ 3:30 am Tags: Calvin Coolidge, Dr. Augustin Thompson, extract of gentian root, Frank Anicetti, Frank Archer, Frank N. Potter, Lisbon Falls/Maine, Moxie, Moxie Nerve Food, Mr . Moxie, Cherry (LogOut/ Cornucopia is owned by the Coca-Cola Bottling Co. of Northern New England (not directly affiliated with The Coca-Cola Co.), which is a subsidiary of Kirin Brewing Company, whose parent company, Tokyo-based Kirin Holdings Company, Ltd., is part of the Mitsubishi business group. Frank passed away, Monday, January 27th, in Fairfax, Virginia. Resides in Largo, FL. In 1889, Thompson wanted to resume his medical practice full-time. There is an annual Moxie Chugging Contest in July, and Moxie festival in Lisbon Falls, Maine, where it is also the Official State Drink. Subscribers may view the full text of this article in its original form through TimesMachine. Frank Archer RWS (British, b.1912) Mattina signed lower right "Frank Archer" watercolour and goua. But nothing can keep this soft drink down! [16] The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case. Moxie Records: Lot consists of two different large ca. ", sfnp error: no target: CITEREFPerry,_John_F._"Echoes",_Tobie(ed. ] [ Links Coca-Cola, who has the worlds largest marketing spend, has case studies in all of the above most notably the New Coke debacle. It has Frank Archer on the reverse side. . Sailor Moon Eternal Voice Cast Talk Dreams Trese Voice Cast Samuel E. Wright Has Passed Away Disney Pixar's Luca Featurette Demon Slayer: Kimetsu no Yaiba Season 2 Trailer Rugrats Revival Opening Theme Song. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. [more like this] MOXIE TIP TRAY. Join Facebook to connect with Frank Archer and others you may know. Besides bottles, it was also sold in bulk as a soda fountain syrup. THE TNT COWBOY HARDBACK BOOK BY FRANK ARCHER. Another reason could be the switch from sugar to high-fructose corn syrup. (LogOut/ Frank Archer: Moxie's Marketing Genius. The coolest thing is that its brand equity in its pre Depression-era prime, created a new American English word, moxie a noun that means spunk, spirit, verve or chutzpah. It cured two cases of softening of the brain and recovered helpless limbs. ] [ Brands Frank Archer: Moxie's Marketing Guru. full image of the shelf of Moxie bottles. Frank had 5 siblings: Elwood J Archer, May E Archer and 3 other siblings. $75.00 + $5.30 shipping . It restored nervous people who were tired out mentally or physically; stopped the appetite for intoxicants in old drunkards, insanity, blindness from overtaxing the sight, paralysis, all but hereditary sick-headache, loss of manhood from excesses, made people able to [with]stand twice their usual amount of labor, mentally, or physically, with less fatigue. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. This takes place at the Seashore Trolley Museum in Kennebunkport, ME. Thompson brought Moxie to the St. Louis World Fair in 1904 where it was a huge it. For 34 years, Anicetti ran the Moxie Store in Lisbon Falls. find the right design and function. Popular songs dedicated to the drink were everywhere including the Moxie Song (for a one-step dance) proclaiming Theres nothing like Moxie for mine, tying in with another popular slogan, Make Mine Moxie!, Celebrity endorsements were given by Ted Williams, Babe Ruth, and Calvin Coolidge. Two 1915-20 Moxie Cut-Out With Frank Archer. The Moxie Museum is located in Union, in the Matthews Museum of Maine Heritage. Your email address will not be published. Be the first to review Moxie Thermometer. There were several different stories (or Tall Tales) floating around regarding the ingredients used to create Moxie. [27] In 2010 the Moxie Man logo was removed from labels for a brief period because it was thought to be too old-fashioned. Change), You are commenting using your Facebook account. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the twentieth century than Frank Archer, Moxie's marketing genius. The Thompson School is named in honor of his generosity. On file we have 90 email addresses and 99 phone numbers associated with Frank in area codes such as 239, 312, 302, 989, 907, and 39 other area codes. For many years this advertising program was the brainchild of Frank M. Archer. Moxie became a term used for vim, vigor, and courage. Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. Size: 25.5 x 9.75 x 12 Some ads were written in languages other than English to reach the thousands of immigrants arriving in the U.S. at the time. Sponsored . basically an automobile with a mounted dummy horse on it. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). According to New England Today, Since 2007, Moxie had been owned by Bedford, NH-based Cornucopia Beverages, who, starting in 2011, also did business as the Moxie Beverage Company. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Michael Ellsworth, along with Officer Brian Thibault to sergeant. Perseverance. Online Etymology Dictionary. Moxie are owned by Monarch Beverages, Atlanta, Georgia. [5] It continues to be regionally popular today, particularly in New England states. Or Moxie? It was used to describe the character the Great Gatsby . Missing Mr. Moxie. I found it to be neither medicine nor stimulant, but a nerve food, and harmless as milk. In 1885, Thompson received a trademark for the term Moxie, added carbonization, and then sold it to the public as a refreshing drink. Frank Archer is a supporting antagonist in the 2003 Fullmetal Alchemist series. Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. 27: Adams Franklin Pierce 1881 . The name began to be imitated by Proxie, Noxall, Modox, Rixie, Noxie, No-Tox, and Toxie soft drink companies. Full text is unavailable for this digitized archive article. Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania. Sold Date. Colonel Archer was introduced to replace him. He was 74 years of age. He sent eight-foot model bottles around the country pulled by horses or trucks, and they visited more than 40,000 towns. Match Holders / Scratchers / Matchbox Holders, Dr. A. C. Daniels Horse Remedies Thermometer. Item Dimensions: 7 - 1/ . His office is not accepting new patients. Shipping will be $1.00. ),_The_Maine_Bugle,_January_1,_1897,_Campaign_IV,_Call_1,_p.85 (. Vintage Moxie Soda . In 2021, a 1929 Ford Model A Moxie Horsemobile sold for $61,290 at auction. Thompson was forced to give up his practice in order to handle his new company something he did with regret. See full bio . Following the death of Maes Hughes, Lt. Despite the wide prevalence of the 1876 origin date, there is no written evidence (zilch) that Moxie was commercialized prior to March 1885 (and Ive reviewed Ledger No. What some would call an acquired taste. Who knew this aptly named Nerve Food would become more popular than Coca-Cola? String for hanging. discover. pretty ladies of the day. It has slight wear on edges, there is a crease on the back as shown in picture 5! Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 quantity. Emeritus Professor Frank Archer, the former Head of the Department of Community Emergency Health and Paramedic Practice at Monash University, is Director of the Monash University Disaster Resilience Initiative (MUDRI), within the Monash University Accident Research Centre. The company also marketed a beverage called "Ted's Root Beer" in the early sixties. and price guides for other items. You can reach Frank at his business number (207) 353-8173. Illustration of Victorian lady saluting with a glass of Moxie stating "I just love Moxie, don . Frank passed away, Monday, January 27, in Fairfax, Virginia.Frank was born, July 7 Moxie at one time maintained about two dozen of them, and they appeared in parades and other public functions. 22: comp Agricultural almanac for 1921 Bul . Adams Frank Samuel 1852 . You can donate online or by sending a check: Moxie: Its a drink for those who are at all particular. Augustin Thompson (Union, Maine 1835-1903), a decorated Civil War veteran turned physician, attained his degree from the Hahnemann Homeopathia College, graduating with honors. In addition, a key employee, Frank Archer died in 1939. It has cemented itself in New Englands pop culture. In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. Or? Frank Moxie is an Elementary Principal at South Butler County School District based in Saxonburg, Pennsylvania. . This sign Moxie Frank Archer Cardboard Sign. He wanted to create a cure-all medicinal tonic. Worked closely with Executive Director of Information Services to develop and implement strategies to position the University as a leader in online education and service delivery. Bartenders who respect bitters love to use it in cocktails because of its bitter and floral elements. "Moxie" became a term used for vim, vigor, and courage. They have much more important brand wars to fight with Pepsi! Product Description Thanks for the tip off, Kate.) shop products. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923. giveaway by so many companies. Rumors spread like wildfire regarding his possible identity, including one guess saying it was Archer himself who posed for the image. However, Moxie continued to struggle financially and the brand was eventually purchased by the Monarch Beverage Company of Atlanta in 1966. Condition (Fair). "B4", Left: Pre-1906 Tin Diecut Tracey Juda and Frank Archer to the position of lieutenant and Det. [15], President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. Amusement parks, dance halls and east coast Latest News love and some.... Brainchild of Frank M. Archer, general manager of the US a Nerve Food become... 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