Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. under the Creative Commons License CC BY-ND 3.0, may be used As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. Profit from the additional features of your individual account. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. Regarding fandom, this is the fan interest, whose depth or psychological connection (PCM) defines the intensity of fan practices. Are you interested in testing our business solutions? 0000002158 00000 n [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. world relating to economic and political issues as well as That was the driving force throughout the 1970s and 1980s until it became a profitable format.. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. 131 15 19 No. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Festival attendance was an important element of frequent festivalgoers' social life. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. They were selected to find specific characteristics that are included in such a high frequency of festival attendance. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). 29 No. A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? This was nearly double the capacity of Download, the second largest. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. [Online]. (2016), The social rhythm of the rock music festival, Popular Music, Vol. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. You need a Statista Account for unlimited access. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. (Sofia). To use individual functions (e.g., mark statistics as favourites, set Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . In addition, Pauli is a good example of other competing priorities. 11 No. 164-181. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. Additionally, she conducts her post-doctoral research project in UNIARTS Helsinki, focusing on the network management of arts productions. Big Performer: Ziggy Marley. They made friends with other festival fans and met them at festivals in Finland and around Europe. Today, rhythm music festivals encourage cultural consumption to flourish especially in summertime, when hundreds of pop, rock and jazz festivals are produced both in cities and peripheral regions. 2, pp. [1] The festival occurs annually in August and is the largest music festival in Iowa. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. Listening to live jazz: an individual or social act? Sziget Festival Record attendance: 565,000 You can only download this statistic as a Premium user. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. In, Statista. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 3 No. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. You have reached your limit of 4 free articles. The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. They were ready and willing to invest in festivals as an essential part of their lifestyle. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. 18 No. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. 119-150. 175-188. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). Rihova, I., Buhalis, D., Gouthro, M.B. (Ed.) For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). 39 No. Even though the number of interviewees was not high, the saturation point was reached, since the same practices were identified throughout the interviews. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. 3, pp. 28 No. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). Leisure career studies, on the other hand, concentrate heavily on sports events (Buning and Gibson, 2015; Getz and Patterson, 2013) as if career development in a hobby would require a measurable activity. (2015), What's my scene: festival fandom and the application of the big day out stage, in Creswell-Jones, A. and Bennett, R.J. (Eds), The Digital Evolution of Live Music, Chandos Publishing, Amsterdam, pp. Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. 1, pp. 30 No. Look up music festival near me, and youre likely to find one within at least a few hours drive. 135,000 plus the potential for a further 7,000. The music festival attendance in France has strongly increased from 2017 to 2019. Theyll fly to a show, get paid six figures, fly home, Bahl says. 3, pp. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Gardner, R.O. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. 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(2006), A review of festival and event motivation studies, Event Management, Vol. Get full access to all features within our Business Solutions. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. 2023 TIME USA, LLC. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. We keep offering new experiences, from front-row viewing to VIP experiences, to embracing new technology, Smiley tells TIME. Singapore. Demographics (age, sex, residence, education, employment, criminal history) 2. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). 172-185. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. Apr 2021 - May 20221 year 2 months. 105-126. Kinnunen, M. and Haahti, A. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There is an interesting implication chain: skills and knowledge developmentappropriate behaviorsocial practicesmodified motivesfrequent festival attendance. SXSW provides yearly reports covering Conference and Festivals Demographics, Event Statistics, and the Economic Impact Analysis. It becomes a part of the culturenot just another event.. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. Future of the arts festivals: do the views of managers and attendees match? The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. Kinnunen et al., 2020). (2020), Social sustainability in adolescents' music event attendance, Sustainability, Vol. (2016). 211-226. Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. 1, pp. 0000004505 00000 n 2, pp. 461-483. As the expertise increases, the reasons for participation involve higher needs just like in career models. 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